A|X Armani Exchange has announced the opening of its second Chicago store with a sleek and edgy boutique within Water Tower Place. Giorgio Armani has created an environment that reflects his signature preference in color, style and sense of space. The 4,929 – square-foot store is full of warm light, interesting textures and clean, clear hues consistent with the A|X collection.
The new A|X store concept design underscores the contrast between dark and light, smooth and rough textures, and shiny and matte finishes in a manner appropriate to the casual sophistication of the A|X aesthetic. The store will feature a high-definition image video wall that will change on a regular basis, showcasing the seasonal collections and images. The entire store design will embody a fluidity that allows for constantly changing and varied atmospheres to reflect the urban landscape.
