Farfetch’s Debut Ad Campaign Online boutique Farfetch is launching its first ad campaign. It consists of print, digital and outdoor ads with images shot only from the back, with no faces or labels. Titled “Unfollow,” the campaign features the slogan “300 boutiques, 1 address” and will debut in the March issues of magazines. Farfetch is …
Eva Mendes’ New Cosmetics Line Eva Mendes is dedicating her time to Circa, a color cosmetics brand owned by Maesa Group that will enter 3,000 Walgreens doors at the end of February. The collection includes 133 stockkeeping units ranging in price from $8-$15 and is inspired by old Hollywood glamour. The line consists of a …
Athleta Collaborating with Derek Lam The Gap-owned athletic wear company Athleta has scored its first designer collaboration with Derek Lam 10 Crosby. Lam is partnering with the brand for three seasons, starting with a collection debuting in September. The line will be available in Athleta stores and Lam’s 10 Crosby store in New York. “It’s …
Moschino Opens in Los Angeles Moschino opened its first U.S. boutique in Los Angeles today at 8933 Beverly Boulevard. The first concept store conceived by creative director Jeremy Scott is a 3,500-square-foot space, formerly Hadid Gallery. It presents Scott’s colorful, pop vision in a clean, white space with large plate-glass windows facing the manicured street …
Sasha Pivovarova For Balenciaga Alexander Wang cast the spring 2015 Balenciaga campaign in a softer light than in past seasons. The images, which were shot by photographer Steven Klein, feature Sasha Pivovarova wearing looks in shades of pink and lavender. It’s the first time the model is the face of Balenciaga. Wang also brought on …
